![]() ![]() That free upgrade isn't going to move the needle in pushing them to the Mac decision. I don't think someone debating between a Windows laptop and a Mac laptop is really pondering the extra $20 they'll save because of Apple's new free upgrades policy, not when they're already looking at a $600 or more difference. Just last week, Windows 8 users going to Windows 8.1 got that upgrade for the low, low price of.free. FTP FOR MAC OS X FREE UPDATEThat also assumes that every year, Microsoft will charge for an update - which isn't always the case. That $600 difference would pay for five years of Windows updates, assuming the upgrades were always the $120 list price that Windows 8.1 goes for. The cheapest Mac is going to run you $1,000. Looking at the prices for various computers offered at the Microsoft Store, you can get a Windows laptop for $400. Windows 8.1 - also free, if you have Windows 8. When you take into account the cost of the hardware, the idea that consumers might find Windows to be "outlandishly high" - as Fast Company wrote - is laughable. This just makes me like Apple even more.Ĭompared with hardware, the OS costs littleīut I also paid a lot more for my Mac than I did for my PC. I already loved that Apple released major updates of its desktop operating system for far less than the price Microsoft does for Windows. I'll love it even more if it turns out the next version of OS X is also free. I love, absolutely love, that Apple has made the Mavericks upgrade free for those who have purchased Macs. Moreover, if you haven't upgraded to Snow Leopard, the OS X released in 2009, you'll need to spend $20 to do that first, to then get your "free" Mavericks upgrade.ĭon't get me wrong. That's instead covering the cost of OS X within the price of a Mac. Getting the operating system included along with the price of a computer isn't getting it for free. FTP FOR MAC OS X FREE FOR FREEYou only get Mavericks for free if you have purchased a Mac. And if you are using a Mac, you paid for that Mac. Go over to the Apple Store now and try to download your free copy of the latest version, Mavericks. Let me deal with the "OS X is free" myth first. The price of an operating system is a sideshow compared with the cost of hardware, and more importantly, when you consider the shift from PCs to tablets. Even if you want to buy that argument, it's unlikely to be a major factor in shifting people from Windows to Mac. ![]() I've read a number of headlines talking about Apple's new policy of giving OS X away for "free" and how that might harm Microsoft's future. ![]() Mavericks for free - if you've already paid for a Mac. ![]()
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